PCL Digital believe 2020 should be all about your clients. Building relationships with them, understanding their aims, their goals and treating them well...
It all starts with a vision, an idea, a piece of inspiration landing on their doorstep which gets the ball rolling. And we are here to help. Read our blog for tips on making your relationship better with your clients this year.
Get to know your audience and you will entice them more often.
Having a trusting relationship with your clients is key to success. They're more likely to return and recommend you.
Knowing your clients is one thing... But do you ever speak to them just because you can?
Keep in front of your audience by contacting them on a regular basis. If done correctly, you'll be the first to pop to mind when they need a service that you offer. And if they don't know about all your services, let them know!
We live in a Digital World, but let’s be honest, everyone gets super excited when they receive a piece of print with their name on.
Personalisation is so accessible in modern times and it is important. It makes everyone feel special. Use it in your email marketing and direct mail for spectacular results!
I bet you remember the last really exciting direct mail campaign you received. How did it make you feel?
Amazing, of course! Whether it was an email, a fancy flyer or a jam-packed envelope filled with fab print, we are sure it was something which made you feel special.
We're not saying you need to be besties, but get to know your audience – what are their interests? What are they up to this weekend?
Send out marketing on a regular basis – social media, email shots and direct mail.
Personalise your marketing by using first names or targeting a specific audience.
Back up your emails with direct mail, give your print wow factor with special finishes, variable data and cut to shape leaflets.